Economics
This analysis examines digital payment adoption patterns across 24 emerging economies from 2019 to 2025, using transaction volume data, central bank reports, and consumer surveys. We model adoption cu...
Platform Economics
We develop a framework for analyzing platform trust as an economic asset with measurable contributions to transaction volume, unit economics, and competitive position. Trust functions analogously to o...
Consumer Research
This study analyzes consumer behavior on mobile commerce platforms across six markets (India, Indonesia, Mexico, Nigeria, Brazil, and Vietnam) using transaction data from 2.8 million users over twelve...